From SoHo to Brooklyn!

Within the first few years, Y Gallery Salon became a downtown success, gaining notoriety throughout the local art scene, while Yaniv simultaneously worked the shows at New York Fashion Week. He became part of the inner circle, building a reputation for his signature styling, cuts and color techniques.

In 2019, Yaniv launched Soho Blow Bar, introducing a whole new approach to blowouts. In his unique method, Yaniv combines master styling with a number of special treatment options including clear shine gloss, color gloss, organic smoothing treatments, split end cuts, and more.

Building upon his Soho Blow Bar success, Yaniv now brings the experience to Brooklyn, with the debut of Williamsburg Blow Bar in October 2025. Set in a loft right below the Williamsburg bridge, Yaniv brings his vision to the heart of Brooklyn’s thriving art community, in a newly renovated space designed for a state of calm, peace, rejuvenation and beauty.

A fine artist and Kung Fu expert in his spare time, Yaniv aims to create an environment of mutual inspiration, reflecting his dedication to the mind/body connection and the eternal pursuit of harmony.